Tell them who you are, what agency you’re with and how you plan to use the communication platform.
Explain why you are sending what you are sending – this will help you prepare for the workshop, job interview, etc.
Keep it short—texting in particular, is a very different medium than email. If it’s longer than 160 character, consider sending an email instead or a hyperlink to a document.
Be warm and funny so people actually read the message and know you are a real person.
Be careful about over-messaging – if you send too many messages people stop reading them or tell you to take them off of your list. 1-3 messages per week is acceptable.
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